Youtube Marketing

What is Youtube ?

YouTube is an American video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion.

The site allows users to upload, view, rate, share, add to favorites, report and comment on videos, and it makes use of WebMH.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media videos. Available content includes video clipsTV show clips, music videosshort and documentary films, audio recordings, movie trailers and other content such as video blogging, short original videos, and educational videos.
Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBCVevoHulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program.

Unregistered users can watch videos on the site, but registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially offensive are available only to registered users affirming themselves to be at least 18 years old. In July 2016, the website was ranked as the second most popular site by Alexa Internet, a web traffic analysis company.

YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Red, a subscription service offering ad-free access to the website and access to exclusive content made in partnership with existing users.

Creating YouTube  Channel & Important points:

You can't change your custom URL after you create it.

Eligibility requirements :

To get a custom URL for your channel, your account needs to meet these requirements:
·         Have 100 or more subscribers
·         Be at least 30 days old
·         Have an uploaded photo as channel icon
·         Have uploaded channel art
You can also qualify for a custom URL that aligns with your web domain by linking and verifying your official webpage with your connected Google+ page

If you're qualified for a custom URL, you'll see a notice in your advanced account settings, receive an email notification, and may see a notification in your Creator Studio dashboard.
To get your custom URL, follow these steps:
1.     Sign in to YouTube and go to your advanced account settings.
2.     Under "Channel settings," select the link to claim your custom URL.
3.     In the "Get a custom URL" box, you'll see the custom URL(s) you've been approved for. You can't change these, but you may need to add a few letters or numbers to make the URL unique to you.
4.     Select the box next to "I agree to the Terms of Service," then click Change URL.
5.     Keep in mind that the custom URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you can't request to change it. When you're sure this is the URL you want, click  Confirm choice.
Once selected, your audience can reach your channel by going to to either (note that we are using the Creator Academy channel as an example here, your URL will be unique to your channel). Both URLs will redirect to your channel homepage.


Step #1: Find “Video Keywords”
Like anything in SEO, the YouTube SEO process starts with keyword research.
Your goal is to find keywords that have YouTube results on the first page of Google.
These are called, “Video Keywords”.

How to Find Video Keywords
The easiest way to find video keywords is to search for keywords in your niche.
Then see if any of the keywords you searched for have YouTube video results, like this:

Once you’ve found a Video Keywords, it’s time to check if there’s enough search volume for that keyword.
Because videos don’t take a ton of time to put together, you don’t need to go after keywords with massive search volumes.
Just make sure your target keyword gets at least 300 searches per month in Google (you can find this information using the Google Keyword Planner.
Step #2: Make Your (Awesome) Video
Like anything in business, the more you put into your video, the more you’ll get out of it.

Step # 3: Make Your Video At Least 5-Minutes Long
Like with text-based articles, longer videos rank better.

Step #4: Upload Your Video With YouTube SEO In Mind

Here’s how to extract the most SEO value from your video.
Video Filename
When you’re done with the video make sure that you use the keyword in the video’s filename.
For example, if you wanted to rank for the keyword “software Training”, you’d want to name your video software_training_video.mp4.

Video Title:
The title of your video should be at least 5-words long. That way, you can include your full keyword without keyword-stuffing.

Video Description:
Your videos description is VERY important.
Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.
Here are the basic guidelines for the description:
  • Put your link at the very top of the video (this maximizes CTR to your site)
  • Include your keyword in the first 25 words
  • Make the description at least 250-words
  • Include your keyword 3-4 times
Tags aren’t super-important…but they help.
Just include a few keywords to help YouTube and Google learn what your video is about.

Targeted tags not only help you rank for your target keyword…
see example in given below image:

Step # 5: Get Video Views :

We talked a lot about user experience signals so far…which are REALLYimportant.
But in order for your video to rank for competitive keywords, it needs to get A LOT of views.
More views=higher rankings.
But there’s one catch…
…the views need to be real.
YouTube has caught onto fake views. That’s why I don’t recommend using a service on Fiverr to pump up your view count.
And as we already discussed, long-retention views are worth their weight in gold.
Here are some strategies you can use to get targeted views to your video:
Mention Your Video on Quora and Other Q&A Sites
Quora, Yahoo! Answers, and other Q&A sites are some of the most popular sites on the web (Quora rocks a top 500 Alexa ranking).
But if you try to go in there and plaster links all over the place, you’re going to get banned in a flash…
…unless you link to YouTube.
Because you’re posting your video in a place where people are desperate for information on a given topic, the views you’ll get are extremely high-retention.

Just search for a question on your video’s topic:

And add a link to your video. Or better yet, embed it into your answer:

Link To Your Video In Your Email Signature
People that email you (like your mom) generally like you.
And if you’re like me, you get A TON of emails.
So when you add a link to your latest video in your email signature, that means you get high-retention views like they’re going out of style.
Embed Your Videos in Blog Posts
Whenever you write a blog post (on your site or as a guest post for another site), think to yourself:
“Where can I embed a YouTube video into this post?”
For example, when I published a case study about The Moving Man Method, I embedded a video to explain how the strategy worked.
Make case study on following keywords  and note  down  video filename, video title, video  description,video Tags:

 (1)android studio tutorial
(2) digital marketing course tutorials
(3) bookkeeping tutorial
(4) matrix tutorials
(5) android tutorial

To create multiple channel   first create google plus page for  that chaneel and then make login youttube and  go to url :
and choose  your google plus page  for which you want to  create channel..
and verify  your  web page  which is connected with your google plus page.

YouTube Advertising Formats:

Note: You may have noticed some visual updates to your monetization settings. All current settings will remain the same. This would also be a good opportunity to opt into additional monetization options, if you haven’t already done so.
In an effort to simplify the monetization settings and better guide creators, like you, through the available options we have renamed and reorganized this section.
There are several types of ads that may appear next to your videos when you've enabled video monetization.
Ad formatPlacementPlatformSpecs
Display ads

Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.Desktop300x250 or 300x60
Overlay ads
Semi-transparent overlay ads that appear on the lower 20% portion of your video.Desktop468x60 or 728x90 image ads or text
Skippable video ads
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.Desktop, mobile devices, TV, and game consolesPlays in video player.
Non-skippable video ads must be watched before your video can be viewed.
Long non-skippable video ads may be up to 30 seconds long.
These ads can appear before, during, or after the main video.
Desktop and mobile devices
Plays in video player.
15 or 20 seconds in length, depending on regional standards.
Long, non-skippable ads can be up to 30 seconds in length.
Bumper ads
Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.Desktop and mobile devicesPlays in video player, up to 6 seconds long
Sponsored cards
Sponsored cards
Sponsored cards display content that may be relevant to your video, such as products featured in the video.
Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.
Desktop and mobile devicesCard sizes vary


(1)GO TO URL :

(2)Then click on  "Start Now"

(3)then  enter your  youtube  uploaded video url which you want to advertise

(4)create your  video campaign  &  choose  
   This is how your ad looks when:

 enter your  ads headline  & choose  options:
                                 Send users who click my ad

(5)choose your  Budget and  CPV  (COST PER VIEW) Bidding:

 (6)choose your target Audience and click on save and continue:

 (7)then procedd for  payment and Billing:

(8)make search on that topics on

Set Up YouTube Channel To Earn Money:

Monetization means that you authorize the presence of advertisements on your videos, and YouTube charges advertisers for these and shares the fees with you, allowing you to make some money from people viewing your videos.

(1)First  make login and go to  top right hand side and select your Account Icon and then click on "Create Studio"  .

(2)Second then go to features  section in left Menu go to Channel>Status and Features:

(3)Go   to   monetization   url :

Under "Monetization," click Enable. You'll only see this option if your account hasn't been disabled for monetization.

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Write comments
11 April 2017 at 00:20 delete

Nice post,thanks for sharing.